How to Create Discounts on Shopify Automatically and Customized Codes

Introduction

Discounts are one of the most effective strategies to attract customers, increase sales, and build loyalty. Shopify already provides a simple discount feature, but if you want to scale your store, run advanced campaigns, or offer personalized codes, you’ll need automation and customization. That’s where Codebeans Discount Engine comes in — making it easier to set up smart discounts that run automatically or generate custom codes for specific customers.

In this guide, we’ll walk you through how to create discounts on Shopify automatically and how to set up customized codes that delight your shoppers.

Why Discounts Matter for Your Shopify Store

Before diving into the “how-to,” let’s understand why discounts are such a powerful tool:

• Boost Conversions – Discounts reduce hesitation and encourage shoppers to complete purchases.
• Increase Average Order Value (AOV) – With tiered discounts or “Buy X Get Y” offers, customers often buy more.
• Win Back Customers – Personalized codes sent via email can re-engage inactive customers.
• Strengthen Loyalty – Exclusive deals for repeat buyers make them feel valued.

Codebeans Discount Engine helps you achieve all of this without manual work.

Types of Discounts You Can Create Automatically

Shopify’s default system offers percentage or fixed-amount discounts, but Codebeans Discount Engine extends this with automation and flexibility. Here are some common discount types you can set up:

1. Percentage Discounts

Example: 10% off all orders above $100.

2. Fixed Amount Discounts

Example: Save $20 when you spend $200.

3. Buy X Get Y (BOGO) Offers

Example: Buy 2 T-shirts, get 1 free.

4. Free Gift with Purchase

Example: Get a free mug with orders above $50.

5. Tiered Pricing Discounts

Example: Buy 3 items and get 15% off; Buy 5 items and get 25% off.

6. Automatic Discounts at Checkout

Example: Discounts applied automatically when conditions are met — no code needed.

How to Create Automatic Discounts on Shopify

Let’s go step by step.

Step 1: Install Codebeans Discount Engine

Head to the Shopify App Store and install Codebeans Discount Engine. Once installed, you’ll see it in your Shopify dashboard.

Step 2: Create a New Campaign

• Open the Codebeans Discount Engine dashboard.
• Click Create Campaign.
• Choose the type of discount you want (percentage, fixed, BOGO, gift, etc.).

Step 3: Set Conditions

You can define rules such as:

• Minimum purchase amount
• Specific products or collections
• Customer tags (VIPs, new customers, etc.)
• Order quantity

This ensures discounts trigger automatically when conditions are met.

Step 4: Enable Automatic Application

Toggle the option to apply the discount automatically at checkout. This saves customers from needing to enter codes manually — improving conversion rates.

Step 5: Launch the Campaign

Once everything is set, click Activate Campaign. Your discount will now run automatically without you having to adjust anything manually.

How to Create Customized Discount Codes

While automatic discounts are great for boosting conversions, sometimes you need customized discount codes for specific customers, influencers, or campaigns.

Here’s how you can do it with Codebeans Discount Engine:

Step 1: Choose “Custom Codes” in Campaign Setup

In your campaign creation flow, select the option to Generate Unique Codes.

Step 2: Personalize the Code Format

You can customize the structure of your code. For example:

• WELCOME10 for new customers
• VIP2025 for loyal customers
• SUMMER-SALE-12345 (unique codes for each customer)

Step 3: Assign Codes to Customers

Upload a list of customer emails or tag groups. Codebeans Discount Engine can generate unique codes for each person, ensuring exclusivity.

Step 4: Distribute Codes

• Send via email campaigns.
• Share with influencers or affiliates.
• Use in SMS campaigns or WhatsApp messages.

Step 5: Track Usage

Monitor redemption rates directly in the app. This helps you understand which codes perform best and which customers are most engaged.

Best Practices for Creating Discounts

To maximize the impact of your discount campaigns, follow these tips:

1. Don’t Over-Discount

Too many discounts can harm your brand perception. Be strategic — run them for specific goals like new customer acquisition or seasonal sales.

2. Set Expiry Dates

Limited-time offers create urgency and encourage faster purchases.

3. Use Tiered Discounts to Increase AOV

Encourage bigger purchases with “Spend more, save more” campaigns.

4. Personalize Discounts

Customized codes for VIPs, birthdays, or abandoned carts feel special and build stronger relationships.

5. Promote Discounts Everywhere

Highlight them in banners, pop-ups, email campaigns, and social media to maximize visibility.

Why Use Codebeans Discount Engine Over Shopify’s Default Discount Feature?

While Shopify provides basic discount functionality, Codebeans Discount Engine adds:

• Automation – Discounts apply instantly, no manual setup required for each promotion.
• Customization – Personalized codes for different customer groups or campaigns.
• Advanced Rules – Target discounts by product, collection, tags, or purchase behavior.
• Scalability – Run multiple campaigns simultaneously without conflict.
• Better Tracking – Monitor campaign performance and ROI with detailed reports.

Final Thoughts

Creating discounts on Shopify doesn’t have to be complicated. With Codebeans Discount Engine, you can run automatic discounts that apply seamlessly at checkout and create customized codes tailored to your customers. Whether you want to boost conversions, reward loyalty, or launch seasonal campaigns, the app makes the process simple and powerful.

Start experimenting with different discount strategies today — and watch how they can transform your Shopify sales.